1 The Client

The Association of Professors of Gynecology and Obstetrics (APGO) represents academic obstetrician-gynecologists in the United States and Canada. Based in Baltimore, Maryland, It occupies a unique position in offering contemporary, applicable teaching tools for physician-educators, and learning mechanisms for faculty, students and residents, with the ultimate goal of providing optimum healthcare to women.

2 The Challenge

APGO’s mission is to support pregnant women and OB-GYN to make healthcare better during pregnancy. Nausea and Vomiting of Pregnancy (NVP) is a big sickness during pregnancy and APGO wanted to build a solution that can be used by doctors, teachers and patients to handle NVP. They came up with the idea of building a mobile app to educate everyone about these symptoms. APGO did not have any expertise to build this mobile app, they searched local companies in Maryland and found Simpalm. They hired Simpalm to design and develop the mobile apps.

3 The Solution

We built App for iOS and Android

The WellMom app by APGO is designed and developed to Manage Nausea and Vomiting of Pregnancy (NVP). This is the first and only app designed to educate academic and practicing physicians, medical students, residents and mothers-to-be on the causes and treatments of NVP. The resource is for use by obstetrician-gynecologist educators in teaching medical students and residents the effects of NVP on the outcome of pregnancies and how to institute appropriate management strategies. It’s also a valuable resource for practicing physicians and other healthcare professionals, including nurse practitioners, physician assistants and nurse midwives.

Mobile App Features


  • Interactive EPDS modules determine the severity of the condition.
  • Screening tools for EPDS and PHQ-9 to see the symptoms and scale.
  • Take a quiz multiple times to see the change in the severity.

Knowledge Bank

  • User can see Top 10 facts to be more educated of the NVP.
  • User can see other knowledge resources like websites and videos for NVP.
  • Users can take quia about pregnancy to improve knowledge.


  • Administer EPDS algorithm.
  • Algorithm walks through the steps based upon selections.

Case Study

  • Read through various case studies.
  • Case studies cover first trimester, third trimester and postpartum.


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