Many individuals and companies are coming up with new mobile app ideas to make it big in their field. They either want to reach a new audience or better serve their existing customers.
However, people are relatively unaware of the steps or processes needed to turn a mobile app idea into reality. Due to a lack of expertise and information among startups and established companies, most of them don’t know how to go about shaping the app idea.
I have been helping several companies build their mobile apps. Here are the 10 key steps I have followed in my 6 years of experience. I believe that my list can help anyone from any industry get their mobile app idea turned into reality.
Step 1: Write down your feature list
Conceptualize your idea begins by taking some notes. Before doing anything, you should write whatever comes to your mind. Writing down the feature list on a piece of paper helps you focus on your idea and expand on it. I recommend writing your idea several times and in many different ways. This list also will be helpful when you have a discussion with your co-founders, designers, investors or developers; they all are going to ask for it. Note that you should have them sign an NDA before you share your feature list. Your feature list should be clean and easy to understand. Also make sure it has popular and unique features, which will play a major role in the success of your product.
Step 2: Do market research
After writing your strong list of features, you want to do market research to identify the competition, trends and market needs. Make sure there are no similar apps in the market. If there are, find out their reviews, ratings, feedback, and what is missing in them. Add features in your app that would make it unique and more attractive to the audience. After doing market research, you should update your feature list.
Step 3: Identify the users/audience
It is very important to identify who would use your app and who the audience would be for your product. Your users can be from a particular industry, gender, region, age group, existing customers, income group, specific profession, or any other group. Once you identify some demographics about the audience, you can find out what people from these demographics prefer or like. Knowing your audience helps you re-engineer your app and the features in it to cater to them. Your whole project moves around user engagement. You can also conduct focus group studies to find out what your audience may like or dislike. Your audience will decide your product’s success, and this insight from a focused study can go a long way in defining product success.
Step 4: Identify the monetization strategy
Making money is the biggest reward and energizer for your idea. You can make money from your app idea in several ways: subscription fee, in-app purchase, in-app ads, user data, sponsorship. You want to know which one works for your app, audience, and market. Launching a paid app does not work these days, but you can make the app free with an in-app purchase option for additional functions. In-app ads are also losing their shine these days due to user experience. Having user data is becoming a big monetization technique, as you can use it to make indirect money. You can find sponsorship for the app; this works for an app with a social mission. It is important for you to select 1 or 2 techniques that would give you a good return on investment.