The Challenge.

Our client is a SaaS company based in Chicago. They have built a talent screening and assessment software and wanted to build the marketing website. They wanted to build a website, which is SEO optimized and also nimble in terms of content, so they reached out to Simpalm to build the website.

The Solution.

We started to first capture their requirements, we interacted with their content and SEO strategy team also to understand the keywords and URL structure. We created a website information architecture after conducting multiple discovery sections. Once the IA was approved by the client, we created the clickable wireframes of the website with the approved content. We used client’s branding guidelines to create the visual designs of the website.

We built the website templates in WordPress and deployed the websites on GoDaddy server. We added several product pages, industry pages, a blog section and a contact us page for the client. All pages were coded to be mobile responsive.

  • HTML

  • WordPress

  • PHP

  • AWS


    Creating multiple product pages.

    Ducknowl has several products like resume sorting, video interviewing, skill assessment, texting, and video job description. We created an individual page for each product with a detailed overview and images.

    Integration with CRM.

    Client uses Zoho CRM to collect all the leads. We integrated the request demo page with Zoho CRM so that if any visitor requests a lead, it goes into the CRM directly.

    Mobile Responsive Design.

    All the pages were made mobile responsive so that users from all devices can have seamless user experience.

    SEO optimized and Analytics.

    We integrated the SEO yoast plugin and Google Analytics so that their SEO team could easily optimize the page for SEO. With Google analytics integration, the SEO team could see all the heat maps, source, visitor behavior and other relevant data.


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