TrueCar App

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App Description.

TrueCar is a new amazing app available on iOS and Android platforms. We developed this app for TrueCar, a company based in California. This car-buying app provides tools to understand the current market price for the same vehicle in your local area. The car price checker and car buying service connects you with a network of over 13,000 Certified Dealers across the U.S. Receive transparent pricing on over one million in-stock vehicles.
Each Certified Dealer is committed to providing upfront pricing information on in-stock vehicles, including full disclosure of all taxes and fees, to all TrueCar members.

TrueCar App has following features:

  • Local car dealers can find new and used cars for sale near you.
  • Users can buy cars from TrueCar network dealers with Guaranteed Savings off MSRP of new cars.
  • Users can compare cars, see reviews and discover the highest ranked vehicles in every category.
  • Users can see the price curve that shows what others paid for the car you want.
  • Users can find the actual vehicles from the listing which match their preference.
  • Users can get the instant value of their car and get a cash out or trade in.

Challenges and Solution.

  • Client had a prior mobile app developed by a different vendor, but the user experience and the performance was poor. Client did not have internal expertise to create mobile user experience and update the mobile app code to increase the performance. Client’s app downloads were increasing but the user engagement was not. Client reached out to Simpalm to work on UIUX Design and code upgrade.
  • Simpalm assigned its UIUX design expert to create user stories, user flow, clickable wireframes and visual designs and shared it with all the stakeholders to get the feedback and approvals. Designs were improved in a 2 months cycle.
  • Simpalm assigned its expert mobile app developers to review the code and reprogrammed the apps to increase the performance, and engagement. Simpalm did the coding in 2 months for native iOS and native Android app. Apps were uploaded to the app stores.
  • User experience and app performance were increased substantially and resulted in more engagements and downloads.

App Screenshot Gallery.

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